17 November 2019

About us

On 15 March 1997, GE-Middle East Air Conditioning Co., Ltd came to existence when General Electric Appliances in Belgium and Zamil Industrial Investment Company (ZIIC) in Saudi Arabia forged a joint business venture.

The air conditioning industry in Saudi Arabia proved to be a promising business beacon for illustrious corporate giants of the East and West. General Electric Appliances saw an opportunity for an expanded portfolio in the air conditioning business through a prominent business partner in the region that could complement its entrenched good name and reputation.

Zamil Industrial, on the other hand, welcomed this avenue for an added business venture with the company that had captured the market patronage worldwide not only because of its huge corporate infrastructure but also because of its unqualified commitment to consumers’ benefits and well-being.

With the sagacity of the incorporating partners, MEAC enjoyed its inherent opportunities in the business stratum when both parties stamped down the newly formed company’s vision.
GE-MEAC was awarded the license to manufacture Room Air Conditioners, Mini-Split Air Conditioners, and Ducted Split Air Conditioners under the brand names:



Moreover to continuously enhance production efficiency, MEAC had sought the professional service of U.S. based consultant whose proficiency and expertise is focused on air conditioning products.

In spite of rigid competition in the air conditioning industry, in both local and foreign markets, MEAC and its products paved it way to a market melee finding itself positioned side by side against its tough competitors who already have established long-term market niches.

The Joint Venture enjoys a wide range of market coverage. Through the collaborative marketing and sales efforts of the organization in Saudi Arabia, MEAC’s marketing arm and its Dealers and Distributors, MEAC products (Room Air Conditioners, Split System Air Conditioners, Ducted Split System and Unitary & Applied Products) have gained a fair market share in the Middle East and Africa.

MEAC’s commitment to customers’ total satisfaction does not end in sales transaction activity. Post-purchase services are rendered by its able and qualified technicians to warrant a customer’s satisfaction and enjoyment. Technical training to Distributors and Dealers service staff are also conducted by MEAC’s service professionals on a year-round basis to ensure that service is available anytime when needed.

About GE:

GE is Imagination at Work a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, and media content, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide.

For more information, visit the Company's website at www.ge.com.